CATEGORY: Concept, Branding, Page Layout, Menu Design
OVERVIEW: Vineborn is a outdoor restaurant in Napa Valley, where people can gather and graze on charcuterie while sipping wine and beer. The target age range is 35-60 years olds seeking a rustic outdoor setting.
The menu uses simple botanic illustrations in the background as to not overpower the menu or distract from the outdoor ambiance. The typeface Love is used, which is used as a nod to rebar and metal fencing used in vineyards. The color pallete is meant to be rustic and natural, reflecting on outdoor materials.